1 in 10 shoppers check amazon even after finding their product on another site. Many still buy elsewhere. I was asked to help design a solution that kept shoppers engaged with the content on Amazon and would ultimately drive them to purchase Unilever products from the online retailer. I helped to reimagine the digital shelf for Degree, Axe, & Dove with nine all-new enhanced content modules, improved UX, dynamic content, video, cinemagraphs, and 3D.
2017 Bronze Addy | Digital Creative Technology | Innovative Use of Interactive/Technology
